Assistant Director of Marketing & Design

Ohio University-Main Campus  |  Athens, OH

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Job Overview

Posted 4 days ago Full-Time

Job Details

Position Title:

Assistant Director of Marketing & Design

Job Type: Communications Sales/Marketing Student Affairs Administration
Location: Athens, OH
Positions Available: 1
Institution Type: Public, 4-year
Institution Size: < 20,000 Students
Employer ID: 28512
Application Deadline: 07/29/2018

Stated Non-Discrimination Policy

Gender Expression / Identity Sexual Orientation

Benefits

Housing for Position:
None provided
Benefits
Housing for Position:
None provided
Qualifications
Education:
Bachelors Required
Major Preference:
No Preference
Experience:

Qualifications
Education:
Bachelors Required
Major Preference:
No Preference
Experience:

Position Description

Established by the Northwest Ordinance of 1878 and chartered in 1804, Ohio University is the oldest public institution of higher learning in the state of Ohio and the first in the Northwest Territory. OHIO strives to be the best student-centered, transformative learning community in America, where students realize their promise, faculty advance knowledge, staff achieve excellence, and alumni become global leaders. The University is committed to fostering, embracing, and celebrating diversity in all its forms. The beautiful, historic residential campus is located in the rolling foothills of Southeast Ohio in the quintessential college town of Athens, Ohio. With over 17,300 undergraduates and more than 4,000 graduate students enrolled from all 50 states and nearly 100 countries, the Athens campus is a dynamic and diverse learning community. Collectively, the full-time, part-time and continuing education enrollment for Ohio University across all of its campuses is nearly 40,000.

OHIO’s Division of Student Affairs comes down to two words—student success. With 13 departments, 420+ professional and graduate-level staff and 3,300+ undergraduate student employees, the division exists to support and challenge students to become their best. Through a wide array of activities, services and opportunities, the division helps students get involved and grow as leaders, both on campus and off. Our mission, vision and values directly correlate to the University’s central purpose—the personal development of students.

This is a particularly exciting time in Student Affairs at OHIO as the University welcomed a new president last year and the division recently completed a strategic plan focusing on equity and social justice, retention and persistence, and division-wide student learning outcomes. The Division of Student Affairs is currently seeking an Assistant Director of Marketing & Design.

The Assistant Director of Marketing and Design is responsible for leading and overseeing all marketing, branding, creative services, project intake management, planning, and workflow for Auxiliaries. He/she provides key project planning, management and coordination, and production management for Auxiliaries print publications and websites, and mobile apps including OHIO Culinary Services operations, Regional Campus Retail venues, Bobcat Depot and the Ohio University Airport. Utilizing performed research, customer surveys, institutional/divisional benchmarking, and service and sales assessment he/she advises and collaborates with Auxiliary Directors and front-line support staff on departmental revenue-generation opportunities, customer-focused initiatives, campus-wide service promotions and program enhancements.

1. Accountable for the research, development, execution and assessment of comprehensive short and long form marketing and branding strategies for Auxiliaries designed to enhance departmental prominence, customer service and financial efficiency. Executes development, design and implementation of promotions highlighting Culinary Residential Dining meal plan participation and Retail Operations, resulting in increased revenue opportunities and business growth for all Culinary profit centers.

2. Serves as primary liaison between the DOSA marketing team and Culinary Services operations. Directly interacts and collaborates with Printing Services on large scale marketing initiatives for the Auxiliaries. Conducts research on current and future national trending patterns with respect to higher education, commercial food service, retail, restaurants, merchandising, printing, menus, customer service and decision-making factors impacting recruitment and retention.

3. Directs Culinary Services main website and supporting profit center websites, mobile apps, electronic content management and web-based advertising. Collaborating with the Assistant Director of Communications and Digital Communications Manager to fulfill all social media/communications needs. Will also collaborate on the execution of public relations and special event activities promoting the Auxiliaries, including material development, presentation planning, drafting key communications and media releases, photography, event coordination and documentation.

4. Directs and mentors divisional marketing and graphic design team consisting of a full-time staff member, student employees and intern staff to develop original artwork, collateral layouts and electronic pieces highlighting Auxiliaries’ service offerings, promotions, departmental commitments and vision strategies.


Job Requirements

Minimum qualifications include:

  • Bachelor’s degree in Sales, Marketing, Public Relations, Communications, Journalism, Business or related field.
  • Minimum of 3 years related work experience
  • Minimum of 1 year supervisory or managerial experience

Application Information

Please visit https://www.ohiouniversityjobs.com/postings/27601 to apply. Application packages must include a letter of intent, resume, and contact information of three references.

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