Associate Director, Assessment and Marketing

University of Houston-Clear Lake  |  Houston, TX

Login to Apply

Job Overview

Posted 2 weeks ago Full-Time

Job Details

Position Title:

Associate Director, Assessment and Marketing

Job Type: Student Affairs Administration
Location: Houston, TX
Positions Available: 1
Institution Type: Public, 4-year
Institution Size: < 11,000 Students
Employer ID: 35716

Benefits

Housing for Position:
None provided
Benefits
Housing for Position:
None provided
Qualifications
Education:
Masters Required
Major Preference:
No Preference
Experience:

Qualifications
Education:
Masters Required
Major Preference:
No Preference
Experience:

Position Description

Under moderate direction and reporting to the Dean of Students and indirectly to the Interim Assistant Vice President for Marketing and Communications, the Associate Director for Assessment and Marketing will oversee all Divisional assessment and marketing efforts, serve as the final authority for Divisional efforts related to assessment and marketing, and provide leadership, guidance and support to the Division of Student Affairs (DSA) departments related to assessment and marketing. Serve as lead content expert and creator for all DSA marketing and communication requests and work directly with MarCom, the Office of Student Involvement & Leadership and our assessment vendors and partners. This position has budget signature authority.

Duties:

  1. Provide supervision and direction for the DSA departments on the use of the University of Houston-Clear Lake (UHCL) brand, create and monitor DSA marketing procedures, oversee approval process for marketing materials from the DSA and its departments, including flyers, signage, promotional items, mass emails, operating within the MarCom policies and guidelines. Develop project plans in collaboration with DSA non-auxiliary departments and MarCom to amplify and support department initiatives. Work in collaboration with the university MarCom to ensure compliance and adherence to institutional marketing and communications policies, guidelines and best practices

  2. Manage DSA marketing and communications budget in order to maximize Return on Investment (ROI), work in collaboration with MarCom and the Accessibility Support Center to meet legal, system, and institutional accessibility standards related to communications; Manage DSA marketing staff; foster collaborative relationships with staff, administration, vendors, and community; serve as liaison to MarCom for the DSA; oversee and serve as chair of the DSA Assessment and Marketing and Communications Committees.

  3. Create and schedule communications from the Vice President for Student Affairs and Senior Leadership Team, manage mass email requests and distribution calendar from DSA email account, under the supervision of the VPSA and in consultation with Senior Leadership; Manage DSA email account, including monitoring inbox, replying to messages; manage DSA Outlook calendar for internal communications; create and manage DSA print communications strategy, including brochures, mail-outs, etc.

  4. In compliance with institutional and system policies, develop and implement the DSA social media presence, create, implement, and measure the success of the DSA social media strategy, advise DSA departments on use of social media.

  5. Manage and edit the DSA web page, support MarCom to train appropriate staff across the DSA to edit their respective web pages, advise DSA departments on web content.

  6. Create graphics for DSA marketing, including print materials and promotional items; occasionally assist DSA non-auxiliary departments with graphic design work when necessary; create DSA annual report, print and/or digital, with copy provided by the VPSA. Perform other duties as assigned.


Job Requirements

Required:

  • Master's degree in a related discipline.

  • Demonstrated experience in current assessment and marketing practices in higher education.

  • Strong knowledge base of student engagement and development theory.

  • Must have strong  interpersonal skills, including written and verbal communication skills as well as excellent public relation skills and ability to collaborate with many diverse constituencies. Must be able to build relationships across campus with faculty, staff and students.

  • Ability to create and update a variety of marketing, communications, and assessment records, reports and files. Must have the ability to manage multiple tasks and projects simultaneously, take initiative for projects and development of services within office, and coordinate initiatives among five distinct departments.

  • Excellent time management and organizational skills.

  • Outstanding leadership and budget skills to manage change and help focus University agenda on student engagement and co-curricular learning. Ability to use data-driven decision-making approach to budgetary priorities.

  • Knowledge of best practices in delivery and assessment of student engagement programs and services, along with the skills to implement effective assessment practices.

  • Ability to work with and advocate for traditionally underserved students and to support faculty and staff meeting with the needs of these students. Ability to commit to diversity, equity, inclusion and to work in a diverse higher education environment to enrich the learning experience and the quality of life on campus.

  • Ability to create and update a communication, marketing, and assessment plan associated with crisis management.

  • Good understanding of digital and print publishing processes from concept to completion; solid understanding of color theory, design principles, typography, and branding

Desired:

Demonstrated experience supervising students.

Application Information

Full-time position with benefits. Background check required. To apply, please complete the online application and attach a resume. Applications without the required documents will be considered incomplete and disqualified.

Log in to Apply
View all jobs for University of Houston-Clear Lake View All Jobs

Recommended Reading

Expand your career path by adding knowledge each step of the way.


  • New Event Alert: TPE TALKS!

    We are so excited to launch “TPE Talks” this month. What is “TPE Talks?” We’re so glad you asked. “TPE Talks” are monthly opportunities for Higher Education / Student Affairs (HE/SA) personnel to share their thoughts and experiences around certain issues or topics within workforce development. The goal is to bring forward dialogue and ideas about how we move our profession forward as it pertains to job searching, recruiting, retention, and advancement. Each monthly “Talk Topic” includes the opportunity to share with one another via social media and then live via virtual discussions. Read more about December’s Talk Topic…


    Read More »

  • We’re Going Virtual

    The time has finally come, registration is now open for the spring TPE placement event and we are counting down the weeks until we go live in the virtual space. That’s right, TPE will be VIRTUAL, not only for this upcoming spring but moving forward.


    Read More »

  • The Employer Development Subcommittee is a subset of the larger TPE Planning Committee focused on Employer Engagement before, during, and after the annual TPE onsite event. We look forward to connecting with and aiding employers throughout the TPE experience. Please join us for a roundtable discussion focused on beginning the search process and a brief overview of TPE 101. We welcome discussion and engagement from employers as you begin to think about how to prepare for your recruitment cycle.


    Read More »

  • **Applications due October 10.** TPE is currently seeking applications for the TPE Graduate Ambassador Program. TPE Grad Ambassadors represent the most engaged schools across the country, and from their ranks. In the Ambassador role, graduate students from institutions are provided advanced information about TPE resources and programs to assist their fellow students who are planning to job search in the coming years. Selected Ambassadors work with The Placement Exchange in a variety of ways. Primarily, Ambassadors serve on campuses as the main communication conduit to their peers and faculty. They are given the most up-to-date information about all of the resources available within Student Affairs through The Placement Exchange and our sponsoring associations (ACUHO-I and NASPA) in order to convey important information to their peers and other prospective candidates on campus. In addition, TPE Ambassadors have the opportunity to connect with seasoned professionals as part of the TPE Committee, as well as colleagues from ACUHO-I and NASPA.


    Read More »