Director or Enrollment & Marketing

Bemidji State University  |  Bemidji, MN

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Job Overview

Posted about 7 days ago Full-Time

Job Details

Position Title:

Director or Enrollment & Marketing

Job Type: Enrollment Management/Admissions
Location: Bemidji, MN
Positions Available: 1
Institution Type: Public, 4-year
Institution Size: < 5,000 Students
Employer ID: 31089
Application Deadline: 11/07/2019


Additional Compensation:
Depends on qualifications
Housing for Position:
None provided
Additional Compensation:
Depends on qualifications
Housing for Position:
None provided
Masters Preferred, Bachelors Required
Major Preference:
Higher Education, Student Affairs
2-4 Years

Masters Preferred, Bachelors Required
Major Preference:
Higher Education, Student Affairs
2-4 Years

Position Description

This position exists to develop, lead, and execute admissions, recruitment, and enrollment strategies that result in the achievement of institutional enrollment goals, while ensuring all American Association of Collegiate Registrars and Admissions Officers (AACRAO) and Minnesota State policies and procedures are followed. This person provides leadership and direction of marketing and communication related to recruitment and retention, as well as the development and management of program recruitment plans. 

This person directs and manages all processes and supervises the staff directly related to the admissions, financial aid, and registration areas of the college, as well as provides leadership and direction in the development and implementation of a comprehensive recruitment plan that optimizes recruiting, admissions, enrollment, retention, and graduation rates of all students.


  1. Provide supervision and direction of the college-wide admissions department.  Plan, implement, manage and direct all functions to ensure potential and current students have the information needed to have a smooth and accurate enrollment experience.

a)      Develop, organize and manage annual enrollment plan that reaches all target student populations and maximizes NTC’s market share.

b)      Oversee, lead and direct the admissions activities including, but not limited to:

                                            i.            Strategic planning and implementation of annual admissions strategies.

                                          ii.            Serve as Admissions Director for the college and attend system meetings.

                                        iii.            Serve as the Primary Designated School Official (PDSO) for the college (primary international college student contact), including all SEVIS reporting requirements as outlined in Immigration and Naturalization Service’s policies and procedures.

                                        iv.            Serve as the lead for PSEO Admissions and College in the High School enrollment.

                                          v.            Supervise the planning and implementation of special events related to admissions and enrollment such as open houses, career expos, campus visits, area counselor meetings, and college in the high school meetings.

c)      Oversee the creation and management of program recruitment plans.

d)      Oversee the processes and procedures for the creation and distribution of student inquiry and applicant data and information, i.e. Customer Relations Management (CRM) system, as aligned with technical support in Admissions at BSU.

e)      Research, plan and direct the implementation of new technologies that advance recruitment and enrollment practices.

f)       Collaborate with the Coordinator of School and Industry Partnerships on enrollment strategies.

g)      Collaborate with the Student Success Director to optimize retention and graduation rates of all students.

h)      Work closely with administration on the management of enrollment and admission issues; take an active role in college crisis management strategies.

i)        Foster and coordinate cooperation of the departments with other student affairs departments, faculty, customized training services, and administration.

j)        Represent the college with community and educational organizations.  Activities include public speaking, representing the College as a member of various task forces, committees, and work groups.

k)      Develop and maintain good working relationships with local media, area service clubs, business and industry, the Foundation, and other constituents that have an interest or stake in the college.

l)        Perform advising duties as needed.

m)    Other duties as assigned

2.      Plan, implement, and manage all marketing and communication functions to ensure potential and current students have the information needed to make an informed decision to enroll at NTC. 

a.       Collaborate with the Office of Communications and Marketing to plan, organize, and manage marketing and communication that supports enrollment and retention.

b.      Oversee, lead and direct communication activities related to recruitment and retention, including, but not limited to:

                                                              i.      Work with program faculty to gather information for program marketing sheets.

                                                            ii.      Work with marketing team on layout, design, and production of advertising, promotional materials, and college publications, including program marketing sheets.

                                                          iii.      Work with marketing team on layout, design, production, and coordination of direct mail campaigns, email campaigns, digital marketing, social media and digital signage.

                                                          iv.      Work with marketing team on advertising specialty items (pens, folders, clothing, etc.)

c.       Oversee and manage the college website for admissions, records, and financial aid.  Collaborate with Director of Financial Aid and Registrar to ensure accurate webpages.

3.   Supervision and evaluation of the daily operations of the NTC Admissions, Records, and Financial Aid Offices and staff, exercising supervisory authority to employees to effectively perform assigned job duties to achieve the annual office objectives.  

a.       Lead, supervise, and direct department personnel, including but not limited to hiring, coaching and developing, promoting, rewarding, assigning and reviewing work, directing work, approving transfers, disciplining, suspending, discharging, and adjusting grievances to ensure that staff are skilled and available as needed. 

b.      Projects are staffed correctly to meet objectives, deadlines and stay within budget, collective bargaining agreements and Minnesota State policies and procedures are implemented and appropriately enforced, all employment laws and regulations are implemented and enforced, and all employees and applicants receive equitable treatment.

c.       Maintain currency on language in the Affirmative Action Plan and perform specific duties as may be assigned in the Plan.

d.      Collaborate and coordinate with Director of Financial Aid and Registrar to ensure effective daily operations.  The Director of Financial Aid and Registrar will develop work plans and priorities for their respective departments. 

4.  Oversee, lead, and direct annual administrative activities in the areas of budget, policy, procedures, research, and assessment.

a.       Develop policy and procedures to ensure the successful operation of the department, activities and services.

b.      Review, analyze and incorporate research into decision making and planning; utilize the following resources: marketing surveys, demographic information, student exit survey, Minnesota State research, media rating systems and other marketing research tools.

c.       Plan, lead, and manage all assessment activities including identification of assessment methods, analysis of results, and implementing recommendation to ensure a culture of continuous improvement.

d.      Prepare and manage biennial and annual budgets and justification ensuring staff, equipment and supply budgets are set, monitored and adjusted as needed to meet the needs of the departments.

Job Requirements

MINIMUM QUALIFICATIONS:  (To facilitate proper crediting, please ensure that your application and/or resume clearly demonstrate fulfillment of the following minimum qualifications.)

  • Bachelor’s degree.
  • One or more years of supervisory experience.
  • Three or more years of experience working in Student Affairs
  • Knowledge in strategic enrollment management and planning within higher education.
  • Knowledge of customer relationships management (CRM)  or related software.
  • Knowledge of communications and marketing related to recruitment and retention.


  • Master’s degree
  • Background in Technical Education
  • Knowledge of College policies, programs and curriculum, sufficient to write College documents.
  • Public speaking experience preferred.
  • The applicant should demonstrate a knowledge of and interest in diverse cultures and populations.

Application Information

Apply for Vacancy Posting 35428, on the Minnesota Management and Budget website: If you are unable to apply online, please contact the job information line at 651-259-3637. For additional information about the application process, go to If you have general questions about this posting contact Teresa Hanson at If you have specific questions about the position, contact Michelle Frenzel at

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