The Marketing Campaigns Manager is responsible for collaboratively strategizing and executing short- and long-term marketing campaigns that convey the mission and programs of NASPA to its constituencies and the broader higher education audience. The manager will serve an integral role on the NASPA Marketing and Communications team in developing, synthesizing, and executing the Association’s multi-channel, multi-voice, and multi-audience communications, with a focus on dynamically marketing and advertising NASPA products and services to consistently meet or exceed engagement and revenue goals.
The Marketing Campaigns Manager is primarily responsible for managing and optimizing targeted email marketing campaigns, organic and paid social campaigns, andserving as a key creative in visual brand development. The Marketing Campaigns Manager will also work closely and collaboratively with staff organization-wide to develop promotional campaign strategy and tactics.
Reports to: Director, Marketing and Communications
Specific Responsibilities of the Position
- Collaborate with NASPA staff to develop marketing campaigns that meet the needs of various individual and organization-wide initiatives while addressing ongoing communications strategies and priorities.
- Serve as primary executor of NASPA marketing emails, including developing copy and imagery, articulating of value propositions, partnering in progressive campaign email strategy, and expanding email workflow tactics.
- Develop expert-level proficiency with HubSpot, including web development/coding training to leverage the platform effectively in email, landing page, and form templates, with the goal of using HubSpot to make better integrated marketing campaign decisions.
- Manage NASPA’s multi-channel organic and paid social strategy and execution including: integrated marketing efforts across platforms and tools; consolidated campaign reporting and optimization of staff-facing social analytics; segmentation and targeting of audiences thus increasing reach of paid social campaigns; leveraging of A/B testing to maximize results; staying informed of evolving trends and best practices.
- Lead production and distribution of impactful short-form video advertisement and engagement spots in partnership with various NASPA events and initiatives.
- Manage visual brand development for NASPA events, including logo updates and redesigns, promotional print collateral, and support onsite print collateral development and production for NASPA events as needed.
- Curate ongoing brand imagery updates, including sourcing new stock photos, and serve staff needs in branding imagery from promotional use, i.e. cropping, watermarking, etc.
- Develop knowledge about the field of student affairs and larger higher ed landscape to ensure an informed perspective when crafting content and speaking in NASPA’s voice.
- Other duties as assigned.
1-3 years experience in communications and marketing, including but not limited to social media for an organization, social advertising, graphic design, writing for the web, and email marketing, is required. Exceptional writing and copy-editing skills, strong attention to detail, and experience with the Adobe Creative Suite is also required. Experience with an email marketing tool (HubSpot) and social scheduling software (Hootsuite) preferred. An understanding of higher education, specifically the values and competencies of the student affairs profession, or experience working at a higher education institution, is highly desirable.
Office Location/Working Conditions/Physical Requirements
This position may be located anywhere in the contiguous 48 states, with a preference for the Washington, D.C. metro area.
This position is primarily office-based with primary work on a computer, including phone, email, and video conferencing.
Occasional overnight/day travel to NASPA events, including the week-long NASPA Annual Conference, is expected during which the position may be expected to complete set-up and stand for longer periods of time than usual, traveling by air and ground transportation.
NASPA is the leading association for the advancement, health, and sustainability of the student affairs profession. We serve a full range of professionals who provide programs, experiences, and services that cultivate student learning and success in concert with the mission of our colleges and universities. Established in 1918 and founded in 1919, NASPA comprises more than 16,000 members in all 50 states, 29 countries, and 8 U.S. Territories.
Through high-quality professional development, strong policy advocacy, and substantive research to inform practice, NASPA meets the diverse needs and invests in realizing the potential of all its members under the guiding principles of integrity, innovation, inclusion, and inquiry.
NASPA members serve a variety of functions and roles, including the vice president and dean for student life, as well as professionals working within housing and residence life, student unions, student activities, counseling, career development, orientation, enrollment management, racial and ethnic minority support services, and retention and assessment.
NASPA is an equal opportunity employer. NASPA does not discriminate on the basis of race, color, national origin, religion, sex, age, gender identity, gender expression, affectional or sexual orientation, veteran status, or disability in any of its policies, programs, and services.